Biotherm Homme Aqua Power Moisturizer

Biotherm Homme's Aquapower Moisturizer has been the default answer to "what should a man put on his face" in Korea for a very long time, and the reason shows up in two places on the label rather than one. There is a serious hydrating formula in here — and there is also menthoxypropanediol, a cooling agent, alcohol high on the list, and a blue-green dye. It is engineered for the moment of application as much as for the hours after. One reader who settled on it permanently made the point that mattered to him: it leaves no tack at all and sinks in properly.

Korean name: 비오템옴므 아쿠아파워 모이스춰라이저
Size: 75ml